Confidential Property Marketing

This program reaches the Preferred group - the top clients of the Sotheby’s auction house. Every quarter, 5,400+ Preferred members receive an email promoting the new collection of properties available for their exclusive preview. They are prompted to sign into the Preferred section of sothebys.com to view the information.

Confidential will be distributed to a list of top sales associates affiliated with the brand, to enhance exposure of these exclusive properties. Criteria includes sales volume and production in their markets.

Dow Jones will email a curated audience of highly affluent individuals selected by household income, location, and occupation (e.g. C-Suite executives), including family office members.

Once a client is on the Preferred section of sothebys.com and clicks on the banner ad, instead of downloading a PDF brochure, they gain access to a private page on sothebysrealty.com. This means Preferred clients will be able to see the properties through an enhanced experience with images, videos and VR that will deliver a more engaging preview of the most exciting properties in the world that are not on the open market.