Confidential Property Marketing

Every home is unique and tells its own story. Janice will prepare a custom proposal and marketing plan for your home.

Introducing 'Confidential'

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A Program Exclusively Designed for Ultra High Net Worth Sellers.

The Confidential program was created to showcase unique and exceptional homes, which are not currently available to the general market. Confidential is distributed to the top clients of our prestigious auction house, and a list of the top sales associates affiliated with the SIR brand. Only HNW (High-Net-Worth) and UHNW (Ultra High Net Worth) buyers can see this exclusive selection of listings. Janice utilizes this access to attract attention to these exclusive properties, an invaluable marketing tool that no other brand can offer.

Exclusive Access to Auction House Clients

This program reaches the Preferred group - the top clients of the Sotheby’s auction house. Every quarter, 5,400+ Preferred members receive an email promoting the new collection of properties available for their exclusive preview. They are prompted to sign into the Preferred section of sothebys.com to view the information.

Distribution to top sales associates

Confidential will be distributed to a list of top sales associates affiliated with the brand, to enhance exposure of these exclusive properties. Criteria includes sales volume and production in their markets.

Exclusive distribution to a select group of “power players” via Dow Jones

Dow Jones will email a curated audience of highly affluent individuals selected by household income, location, and occupation (e.g. C-Suite executives), including family office members.

Rich Content

Once a client is on the Preferred section of sothebys.com and clicks on the banner ad, instead of downloading a PDF brochure, they gain access to a private page on sothebysrealty.com. This means Preferred clients will be able to see the properties through an enhanced experience with images, videos and VR that will deliver a more engaging preview of the most exciting properties in the world that are not on the open market.


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High Net-Worth Sellers

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Janice is a known influencer and thought leader in luxury real estate. Her sterling reputation characterized by integrity, consummate professionalism and impressive experience in selling local and international real estate.

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